Choice Architecture 


Choice architecture is a way to present choices to influence people's decisions. It's a cost-effective way to encourage people to make better choices for themselves and businesses. 

Choice architecture works because the way the environment is structured can change people's behavior and decision-making. Even small changes can have a major impact. 

Some factors that choice architecture can use to encourage consumption of certain goods include:


Presenting the desired choices as the default option


Reducing other choices


Special offers and encouragement for choosing a particular option


Advertising and campaigns to influence behavior


Changing how the good is packaged

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