Psychonomist

 Choice Architecture  Choice architecture is a way to present choices to influence people's decisions. It's a cost-effective way to encourage people to make better choices for themselves and businesses.  Choice architecture works because the way the environment is structured can change people's behavior and decision-making. Even small changes can have a major impact.  Some factors that choice architecture can use to encourage consumption of certain goods include: Presenting the desired choices as the default option Reducing other choices Special offers and encouragement for choosing a particular option Advertising and campaigns to influence behavior Changing how the good is packaged

 0ur brain's developed in the conditions when we used to walk a lot Nearly 12 km/day Exercisers outperform sedenters in #long term memory  #reasoning  #attention  #problem solving etc [ it is an association not a cause ]  When couch potatoes >>>>>> exercise >>>>>>> #mental abilities becomes better. #Depression #Anxiety   #Exercise regulates the release of three #Neurotransmitters  #serotonin #dopamine  #norepinephrine

 Breaking-a-fast #breakfast > foundation meal for brain #skipping breakfast  Lowers -- problem solving ability                    #Short term memory                     #Attention and episodic #memory  Promotes-- problem solving ability                       Arithmetic skills                      Vigilant Attention  Skipping breakfast  Increases cortisol level    Breakfast 》》》 protein +carbohydrates +fruits Lunch 》》》》》high protein low carbohydrates, ( high carbs will lower focus and Attention) Dinner 》》》》》high carbohydrates low protein

 bernoullihypothesis  What Is Bernoulli's Hypothesis? Bernoulli's Hypothesis states a person accepts risk not only on the basis of possible losses or gains, but also based upon the #utility gained from the risky action itself. Let's consider a simple household consumer named Amrita who is in the market for a new kitchen appliance, say a blender. Amrita , like many consumers, has a limited budget and wants to make sure she gets the most value for her money. Initially, Amrita may have a high level of excitement and anticipation about purchasing a new blender. The first few options she considers, such as a basic blender with standard features, seem very appealing to her. The marginal utility she perceives from each additional feature, like multiple speed settings or a sleek design, is quite high because these features significantly enhance her satisfaction with the product. However, as Amrita explores more blender options, she starts to notice that the marginal utility of each...

socialinfluence at a restaurant  Social influence plays a signific. ant role in shaping our purchase decisions in a restaurant. Here's how: 1. #SocialProof: When we see others enjoying their meals or making positive comments about the food, ambiance, or service, it creates social proof that influences our perception of the restaurant. We may be more inclined to order items that others seem to be enjoying or to have a favorable impression of the restaurant overall. 2. #Conformity: Social influence can lead us to conform to the behavior or preferences of others in a restaurant setting. For example, if everyone at our table orders a certain dish or chooses a particular wine, we may feel pressure to do the same in order to fit in or avoid standing out. 3. Recommendations and Reviews: Recommendations from friends, family, or online reviews can have a powerful impact on our restaurant choices. Positive reviews or endorsements from people we trust can increase our likelihood of choosing a...